Monday, February 09, 2026

2026.2.9. Super Bowl ads analysis

2/9, Monday after the Super Bowl Sunday, where Seattle Seahawk won the championship. Seattle University hosts an annual Super Bowl ads analysis. This time it was co-organized by AAF Seattle. Despite of being a marketing and ad agency, and plenty images and slogans were displayed, I had to Google AAF to find out what it is: so bad! It also pretty much hijacked the event. I like SeattleU's original format better, even though I did enjoy this one too. This time, they also collected audience's reaction. These ads were talked about: Search Party from Ring, Last Harvest from LAY's, Bet on Kendall from Fanatics Sportsbook, Shake Your Bots Off from SVEDKA, OpenAI, Gemini, Instacart.